SIGNAL HOUSE
Case study
Shiok POS
Building a modern POS brand and product experience from strategy to interface.
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Year
2024
Timeline
2 months
Category
Branding, UI/UX & Product Design
Scope
Brand Strategy
Visual Identity
Customer Journey
UI/UX Design
Challenge
Point-of-sale systems are essential tools for retail and F&B businesses, yet many platforms feel outdated and unintuitive.
Interfaces are often cluttered, workflows require too many steps, and operational data is difficult to interpret.
In Malaysia, the POS landscape is dominated by a few major providers whose products and branding often feel largely the same. Shiok POS was created to rethink the category.
Insight
The idea for Shiok POS began while observing how modern POS systems overseas were designed to be intuitive and enjoyable to use.
In contrast, many local systems felt functional but uninspiring, with interfaces that prioritised complexity over usability.
The name “Shiok” comes from a Malaysian expression used to describe something that feels exceptionally satisfying. The ambition was simple: build a POS system that lives up to that meaning.
What we did
Shiok POS was developed as a fully integrated brand and product experience, covering brand strategy, identity, customer journey, and product interface design.
The platform includes the POS interface, merchant dashboard, QR ordering system, kitchen display system, and an integrated payroll module.
From a product design perspective, the guiding principle was to make every workflow as simple as possible by reducing clicks, lowering cognitive load, and surfacing important information clearly.
Result
The result is a system where everyday tasks, from processing transactions to reviewing business data, can be completed quickly and confidently.
Shiok POS also introduced a more modern buying experience, becoming one of the first POS platforms in Malaysia to be sold through Shopify.
The final brand and product system gives the platform a clearer, more distinctive presence in a category that often looks and feels the same.
Shiok POS was not just a visual identity project. It was a full brand and product system built around how merchants, staff, and customers actually move through a business.
Project visuals
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